Get real. No dog needs a treat with a long list of ingredients. We started Wholesome Pride so dogs everywhere could enjoy tasty treats that are sustainably produced and made with farm-fresh ingredients. Our mission is to create a better, healthier, treat—using 100% real ingredients. And our promise is to always treat your dog just like we would our own. That’s real love for dogs. That’s Wholesome Pride. These treats are made from aesthetically imperfect sweet potatoes that otherwise would have gone unused just for their appearance! As part of our sustainability initiative, we created delicious dog treats out of them. Sweet potatoes and their skins are a great source of fiber, and vegetable based nutrients. These healthy treats are minimally processed and made in the USA. Because there is such minimal processing, treats will vary in size, shape, and firmness. The best part about these treats: they are made from one ingredient – sweet potatoes! No artificial ingredients, fillers, or preservatives in sight!