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Founded in 2007, the inspiration for Smack Pet Food Inc. was Zorro, our founders’ beloved family dog. When Zorro was diagnosed with cancer, Michael used his interest in health, nutrition and cooking to help improve Zorro’s diet during his sickness. Although Zorro sadly succumbed to the disease, Michael realized that he had found his passion - creating wholesome, nutritious raw dog food to help all the other beloved family pets benefit from a healthier lifestyle. And so Smack Pet Food was created to honour Zorro’s legacy, and to help nourish other pets with a wholesome, nutritious raw food diet.
Today, Smack continues to formulate and manufacture raw dehydrated food for dogs and cats, driven by a passion for providing nutritious, convenient, and delicious dehydrated pet food.
We want the best for our pets – to keep them happy, energetic and full of life. Our products offer maximized health and performance, improved taste and aroma, and reduced illness and shedding for pets – all while maintaining utmost food safety and storage efficiency for pet owners.
Not to mention - it’s lip-smackingly delicious!
Our passion for providing nutritious, convenient, and delicious dehydrated food for pets stems from a family love of animals. Expertise in biochemistry, food engineering, and holistic medicine combined with an innovative production approach allows us to create the highest quality dehydrated pet food in the world. Smack's raw dehydrated Crunchy Style superfoods are dehydrated using gentle, low-temperature air drying methods which retain more nutrients compared to freezing.
All Smack raw dehydrated foods feature a short list of the world’s best organic superfood ingredients that are proven highly beneficial for health and are also lip-smackingly good, without any fillers, gluten, or grain.
Serge Boutet, Agrologist Expert - Born in Montreal, Canada, Serge Boutet is an agrologist expert in animal nutrition and a McGill University graduate (B.Sc. Animal Science and Executive Development Course Mini-MBA). Serge brings over 35 years of experience to the Smack team as consultant, including the last 29 in the pet food industry, and his unique expertise in nutrition covers a wide range of areas such as pet food formulation, knowledge of ingredients, product development, technical training (teaching), quality control, export, sales, retail, operations and supply chain management. He has also been associated with the Pet Food Forum group and PIJAC Canada as a speaker/moderator for many years.
